Apple unveiled the iPhone 15 Pro and iPhone 15 Pro Max, featuring aerospace-grade titanium for a lighter yet robust design. The new models offer powerful camera upgrades, including a 48MP Main camera system, and an A17 Pro chip for exceptional gaming and performance. The USB‑C connector supports faster speeds, and Roadside Assistance via satellite enhances user safety.
iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.
“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
A Stunning, Lightweight, and Durable Design
The iPhone 15 Pro and Pro Max, available in 6.1-inch and 6.7-inch sizes, feature a pioneering titanium design—a first for iPhone. This aerospace-grade titanium offers exceptional strength-to-weight ratio, resulting in Apple's lightest Pro lineup. Both models boast refined textures, sleek edges, and ultra-thin borders. Combining titanium's strength with robust back glass and Ceramic Shield, these devices are built for durability. The titanium bands are bonded to a recycled aluminum substructure using a cutting-edge process, enhancing strength. The aluminum frame aids thermal dissipation and facilitates easy back glass replacement. This design highlights the Super Retina XDR display with Always-On and ProMotion for an exceptional viewing experience.
The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate,3 and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.
A17 Pro: A New Generation of Apple Silicon for iPhone
iPhone 15 Pro and iPhone 15 Pro Max are powered by the A17 Pro, Apple's industry-first 3-nanometer chip. It offers improved CPU and GPU performance, hardware-accelerated ray tracing, and console-quality gaming experiences. A dedicated AV1 decoder enhances video streaming, and USB 3 support offers faster transfer speeds and 4K video output.
A Powerful Pro Camera System for More Creative Control
The iPhone 15 Pro and Pro Max boast a powerful camera system with seven pro lenses, all driven by the A17 Pro chip. The Main camera, exclusive to the Pro models, now has a 48MP sensor with a practical 24MP default setting. Users can switch between popular focal lengths (24 mm, 28 mm, and 35 mm) and set one as the default. Moreover, the Main camera supports 48MP HEIF images for higher resolution. The iPhone 15 Pro features a 3x Telephoto camera, while the Pro Max offers a groundbreaking 5x optical zoom (120 mm). The Pro Max's Telephoto camera combines optical image stabilization and autofocus for exceptional stability.
Next-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature sharper detail, more vivid colors, and better low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken.
Additional features that benefit all cameras on iPhone 15 Pro and iPhone 15 Pro Max include:
Night mode gets better with sharper details and more vivid colors, now powered by the Photonic Engine, including Night mode portraits, enabled by the LiDAR scanner.
New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online.
The best quality video in a smartphone is upgraded thanks to A17 Pro, with improvements in low-light video and Action mode.
The iPhone 15 Pro is a game-changer for creatives. It provides lightning-fast data transfer speeds, perfect for photographers to shoot and instantly transfer 48MP ProRAW images to Mac. It can record ProRes video directly to external storage, offering high-quality 4K at 60 fps. Plus, it's the first smartphone to support ACES, the global color workflow standard.
Coming later this year, iPhone 15 Pro will add a new dimension to video capture with the ability to record spatial video for Apple Vision Pro. Users will be able to capture precious moments in three dimensions and relive those memories with incredible depth on Apple Vision Pro when it is available early next year in the U.S.
Next-Level Wireless Performance and Connectivity
The iPhone 15 Pro lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use the USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector. iPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.
Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.
iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduces the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.
iPhone 15 Pro and iPhone 15 Pro Max come equipped with super-fast 5G,6 and include:
- Support for MagSafe and future Qi2 wireless charging.
- Improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation, so conversations come through loud and clear, even if they are somewhere noisy.
- eSIM with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.
Expanded Safety Capabilities for Peace of Mind
The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection and Emergency SOS via satellite. Currently available in 14 countries and regions on three continents, Emergency SOS via satellite has made a significant impact in users’ lives. This groundbreaking service will come to Spain and Switzerland later this month.
Building on this innovative satellite infrastructure, iPhone 15 Pro and iPhone 15 Pro Max introduce Roadside Assistance via satellite. Beginning in the U.S., when a user has car trouble and cellular and Wi-Fi coverage are not available, they can now connect to AAA, the country’s largest roadside assistance provider. An intuitive interface, including a short questionnaire to capture important details, will transmit the information via satellite so AAA can message with the user directly and dispatch help to their exact location. Access to Roadside Assistance via satellite will be included for free for two years. Service is covered according to AAA membership, but is also available separately for nonmembers.
Featuring iOS 17
iPhone 15 Pro and iPhone 15 Pro Max feature iOS 17, making iPhone even more personal and intuitive with new features:
- The Phone app gets major updates, with Contact Posters that allow users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
- Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
- NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more, and now users can step away from each other and finish sending large files over the internet.
- StandBy gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.
- Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.
- Safari adds greater protection for Private Browsing and introduces profiles, helping users separate their browsing for topics like work and personal.
iOS 17 delivers many more updates, including Journal,13 a new app that helps iPhone users reflect and practice gratitude through journaling, improvements to autocorrect and Dictation that make entering text faster and easier than ever before, password and passkey sharing with iCloud Keychain, and much more.
Better for the Environment
iPhone 15 Pro and iPhone 15 Pro Max prioritize environmental sustainability. Apple is actively working towards its 2030 goal of carbon-neutral product lifecycle, emphasizing clean energy, recycled materials, and energy efficiency. Both models use more recycled content, including 100% recycled aluminum, cobalt, rare earth elements in magnets, and recycled gold in the USB-C connector. They meet strict energy efficiency standards and aim to eliminate plastic from packaging by 2025.
To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.
Pricing and Availability
- iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of $999 (U.S.) or $41.62 (U.S.) per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at $1,199 (U.S.) or $49.95 (U.S.) per month, available in 256GB, 512GB, and 1TB storage capacities.
- Apple offers great ways to save and upgrade to the latest iPhone. Customers in the U.S. can get $200-$650 (U.S.) in credit when they trade in an iPhone 11 or later and upgrade to iPhone 15 Pro or iPhone 15 Pro Max by visiting the Apple Store Online, or at an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.
- Customers can get iPhone 15 Pro for as low as $0 (U.S.) after a qualifying trade-in with select U.S. carriers. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers.
- Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
- iPhone 15 Pro and iPhone 15 Pro Max will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.
- FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for $59 (U.S.) in five new colors for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, available for $49 (U.S.), a Silicone Case with MagSafe will be available for $49 (U.S.) in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
- iOS 17 will be available as a free software update on Monday, September 18.
- Beginning September 18, iCloud+ will offer two new plans: 6TB for $29.99 (U.S.) per month and 12TB for $59.99 (U.S.) per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
- Customers who purchase iPhone 15 Pro and iPhone 15 Pro Max will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
The ability to continue AirDrop transfers over the internet is coming in a software update later this year.
Journal is coming in a software update later this year.
